With over 500 million users seeking inspiration, Pinterest is a goldmine for interior designers looking to showcase their work and attract potential clients. As a powerful visual discovery platform, Pinterest allows your designs to shine and connect with an audience eager for creative ideas. Here’s how you can use Pinterest marketing for your interior design firm.
Optimize Your Profile for SEO
Your Pinterest profile is the foundation of your marketing strategy. Make it discoverable and professional with these steps:
- Choose a keyword-rich display name: Incorporate terms like “interior design in Los Angeles” or your specialty (e.g. “Luxury Home Interiors by [Your Brand]”)
- Write a compelling bio: Highlight your expertise and services while including keywords like “home decor"
- Claim your website: This links your site to Pinterest, boosting credibility and analytics
- Enable rich pins: These pull real-time data from your website, enhancing pin functionality
- Use a professional profile picture: Opt for your logo or a high-quality headshot to build brand recognition.
Create a Cohesive and Strategic Board
Boards are where your creativity and strategy converge. Organize them thoughtfully to appeal to your target audience:
- Create niche-specific boards: Focus on specific styles like “Modern Minimalist Kitchens” or “Cozy Bedroom Retreats"
- Mix inspiration with your own work: Curate a blend of aspirational content and your portfolio to showcase your expertise
- Organize boards by project type: Group by categories like “Living Rooms” or “Commercial Spaces” for easy navigation
- Include location-specific boards: Appeal to local clients with boards like “Chicago Luxury Interiors"
- Regularly update your boards: Keep content fresh to maintain engagement and relevance.
Design Pins That Stand Out and Convert
Your pins need to grab attention and inspire action. Follow these design tips:
- Use vertical images: Pinterest favors tall images (2:3 ratio, e.g. 1000x1500 pixels) for better visibility
- Overlay elegant text: Add a few words in a stylish font to convey the pin’s purpose (e.g. “Dreamy Living Spaces”)
- Include a call to action: Encourage clicks with phrases like “Book a Complimentary Consultation” or “Explore Our Portfolio"
Pin Consistently
Consistency keeps your profile active and visible. Streamline your efforts with these tactics:
- Use a scheduling tool: Tools like Tailwind or Pinterest’s native scheduler help you plan posts in advance
- Republish blog and Instagram content: Share your latest blog posts or Instagram visuals to maximize reach
- Leverage seasonal and trend-based content: Pin holiday decor ideas or trending styles like “Biophilic Design 2025” to stay relevant
Drive Traffic to Your Website
Pinterest is a powerful traffic driver when used strategically. Convert viewers into leads with these approaches:
- Offer free design resources: Create lead magnets like “Top 10 Tips for a Timeless Kitchen” to capture emails
- Link pins to portfolio pages: Direct users to specific project galleries or service pages on your site
- Utilize video pins and idea pins: Showcase before-and-after transformations or design tips to boost engagement
- Optimize pin descriptions with keywords: Use specific phrases like “Scandinavian interior design” or “indoor-outdoor living” to improve discoverability.
Pinterest is more than a platform for inspiration, it’s a dynamic marketing tool that can elevate your interior design firm’s visibility and client base. By optimizing your profile, curating strategic boards, designing eye-catching pins, maintaining consistency, and driving traffic to your website, you will have the opportunity to turn Pinterest browsers into loyal clients.
Nakada Design specializes in serving interior designers with their branding, web design and digital marketing needs. Inquire to discover how we can grow your interior design firm.
