These are some of the best ways to get more interior design clients based on our boutique agency’s specialized marketing service for interior designers.
Before we answer how to get more interior design clients, you must first assess your unique value proposition (UVP). Your brand’s uniqueness is your greatest asset. Clearly articulate what sets your interior design or creative services apart, whether it’s your signature aesthetic, eco-conscious designs, or a client-centric process.
For example, if you specialize in minimalist residential spaces or bold, artistic commercial interiors, make that the centerpiece of your messaging. A compelling value proposition helps potential clients understand why they should choose you over competitors. People gravitate toward specialists, so either highlight your signature niche or up to three complementary strengths that define your expertise. For example, we make it clear that our digital agency only serves clients in the luxury and creative industry.
Your website is your digital storefront. Ensure it’s visually stunning, mobile-friendly, and optimized for search engines. Include a clear call-to-action (CTA) on every page, such as “Book a Consultation” or “View Our Portfolio.” Highlight your work with high-quality images and client testimonials. Keep your site current. An outdated copyright notice (e.g. “© 2023”) or the latest blog post being from years ago can make clients question if you’re still in business.
A curated portfolio is essential for creative professionals. Display your best projects with detailed case studies and client stories. For dramatic transformations, include before-and-after photos. Ensure your portfolio is well integrated into your website and keep it updated to reflect your evolving style and expertise. However, you don’t need to include every single project you’ve ever worked on, especially if it no longer reflects your style or area of expertise.
Social media is a powerful tool, especially for visual-based interior designers. Platforms like Instagram and Pinterest are ideal for showcasing your visual work. Post consistently with concise, engaging copy and actively connect with followers through comments and DMs. Share behind-the-scenes content such as mood boards or design processes to build a personal connection with your audience.
Position yourself as an expert in your niche by sharing insightful content. Write blog posts on topics like “Top 2025 Luxury Living Room Design Trends” or “How to Choose the Perfect Color Palette for your Bedroom.” Create videos or downloadable guides, such as “5 Tips for a Timeless Home Renovation.” Content marketing builds trust and attracts clients searching for solutions to their design challenges.
Build relationships with complementary professionals, such as architects, real estate agents, or furniture artisans. Clearly communicate your value proposition and consider incentivizing referrals with a bonus, such as a commission or discount. A single connection with a local real estate agent could unlock a stream of high-quality referrals.
You can also attend industry events, join local design associations, or host collaborative workshops, but ensure the events are a right fit for you. Relevant connections can lead to referrals and partnerships that will expand your client base.
Entice potential clients with a free resource, like an eBook titled “10 Ways to Elevate Your Home’s Aesthetic” or a checklist for planning a renovation. Require an email address to access the lead magnet, allowing you to nurture leads through targeted email campaigns. This strategy is particularly effective for creative clients who value inspiration and expertise.
Email marketing remains a high-ROI channel. Send personalized newsletters featuring recent projects, design tips, or exclusive offers. Segment your email list to target different client types, such as homeowners versus commercial property managers. Include strong CTAs to encourage bookings or inquiries.
It’s essential that your emails offer significant value-add. Low-information material, overly promotional content and emails sent too frequently will lead to a surge of people unsubscribing, causing you to lose the valuable contacts you’ve collected over the years. Ensure your emails deliver substantial value. Avoid low-value content, excessive promotion, or frequent sends, which will increase people subscribing and erode your carefully built contact list.
Targeted ads on Google, Instagram, or Pinterest can drive traffic to your website. Use visually compelling creatives that reflect your brand’s aesthetic and target specific demographics, such as high-net-worth individuals or commercial real estate owners if you offer commercial interior design services. Set a budget and track performance to maximize your return on investment. While pay-per-click (PPC) advertising can drive leads, success hinges on continuous performance tracking and a high-converting landing page optimized for conversions.
Satisfied clients are your best advocates. After completing a project, politely ask for referrals or introductions to others who might need your services. Offer incentives, like a discount on future services, to encourage clients to spread the word. A well-built referral program can create a steady stream of warm leads.
Positive reviews build credibility. Request testimonials from happy clients and display them prominently on your website and social media. Include specific details, such as how you transformed a client’s space or solved a unique design challenge. Video testimonials can be especially impactful.
Partner with design influencers, bloggers, or local tastemakers to expand your reach. Invite them to feature your work or co-host an event, such as a design workshop or showroom tour. Their endorsement can introduce your services to a broader, engaged audience.
Engage your community by hosting design seminars, open houses, or pop-up galleries. Alternatively, attend local art fairs, home expos, or charity events to network with potential clients. Bring business cards and a tablet showcasing your portfolio to make a lasting impression.
Many clients search for designers in their area. Optimize your website and Google Business Profile with local keywords, such as “luxury interior designer in [your city].” Encourage clients to leave Google reviews, and ensure your contact information is consistent across online directories.
Develop a distinctive service package, such as a “One-Day Design Refresh” or “Virtual Mood Board Consultation” to attract clients seeking fast or budget-conscious solutions. If it aligns with your speciality, promote this package on your website and social media to differentiate your brand and capture clients you previously haven’t targeted.
It’s a must to join Houzz, Dribbble, or Behance to showcase your work and connect with clients. Complete your profile, upload high-quality images, and engage with the community by commenting on others’ projects. These platforms can drive traffic and inquiries from design enthusiasts. If a client exclusively uses Houzz to search for interior designers and you’re absent, then your entire interior design business doesn’t exist for that client.
Speed matters in client acquisition. Respond to inquiries quickly and personalize your follow-ups. Use a customer relationship management (CRM) tool to track leads and automate reminders. A prompt, professional response signals reliability and care. An interior design firm that responds to inquiries in two hours will gain a competitive edge if you take a full day to reply. That’s why our digital agency offers automated software that instantly responds to client inquiries.
Stay ahead of industry trends by attending design conferences, taking online courses, or exploring new tools like 3D rendering software. Share your learning journey with your audience to demonstrate your commitment to excellence. Clients are drawn to creative professionals who are up-to-date, especially if it results in a superior client experience, such as photorealistic 3D renderings.
Interior designers should showcase their unique artistic philosophy with the same boldness and authenticity as successful artists. By articulating a distinct design ethos, you can elevate your work beyond functionality to evoke emotion and connection. This approach positions you as the go-to designer for clients seeking a truly distinctive vision, setting you apart in a crowded market. Just as an artist’s signature style captivates collectors, your artistic philosophy will attract clients who resonate with your vision.
Creative clients connect with stories. Use your website, social media, and email campaigns to share the narratives behind your projects, such as the inspiration for a bold color scheme. Storytelling humanizes your brand and makes your work relatable. It also lets clients see who they’ll be working with.
We hope these 20 strategies will guide you on how to get more interior design clients in 2025. If you feel overwhelmed, we completely understand. Time constraints and uncertainty about which tactics will yield the best results for your interior design business can feel daunting.
As a boutique digital agency specializing in art and interior design clients, we’re here to help. We can implement a personalized plan that will attract and convert interior design clients so you can focus on what you do best: creating stunning interiors. Inquire and discover how Nakada Design can grow your interior design business.